Reorder, refresh, repeat: Instagram’s 2025 update just broke the grid
Last week, one of our restaurant clients came to us frustrated. They had a beautiful feed, but a recent high-performing post, one they really wanted to highlight, had been pushed halfway down the grid. “We want it at the top,” they said.
In the past, that would’ve meant deleting and reposting, losing all those likes and comments. But not anymore.
Thanks to Instagram’s latest 2025 update, we simply dragged and dropped the post to the top. No stress. No lost engagement. And just like that, their most important content was front and center, right where it needed to be.
This new Grid Reorder feature is a game-changer for brands, creators, and anyone who wants their Instagram to look clean, current, and totally in control. Let’s break down how it works, why it matters, and what it means for your business.
Instagram is no stranger to shaking things up, but its latest 2025 update has users buzzing. Forget deleting old posts or starting from scratch, Instagram’s new Grid Reorder feature lets you take control of your profile like never before.
Whether you’re a content creator, a brand, or just obsessed with aesthetics, this new feature could be the update that finally gives you full freedom over how your feed looks. Let’s break down what it is, how to use it, and why it’s such a big deal.
What Is the grid reorder feature?
Instagram now allows users to reorder existing posts on their profile grid.
That’s right, your posts stay live, engagement intact, and now you can drag and drop to curate your profile without starting over. Previously, the only way to “clean” your grid was to delete or archive. Now? Just move things around.
This feature is found under the “Edit Grid” option (available from the three-dot menu on a post).
How to use Instagram’s grid reorder
- Go to your Instagram profile
- Tap on the three dots in the top right corner
- Select “Edit Grid”
- Tap, drag, and drop posts into your new desired order
- Hit save, done!
You can now prioritize your best-performing posts, shift focus to seasonal campaigns, or create a visual storyline with ease.
Imagine turning your profile into a live portfolio without sacrificing your past work or deleting any milestones.
Here’s how it helps:
- Curate your aesthetic
Finally, you can align your content by color, vibe, or theme, no more being stuck with posts that feel “out of place.” If your brand follows a seasonal palette (like warm tones for fall or bold colors for a launch), you can now rearrange your feed to match. Think of it like rearranging items in a shop window — what you highlight changes how people feel.
- Highlight viral content or collaborations
Got a reel that blew up? A collab with a major brand? Instead of it getting buried in your feed, you can move it to the top keeping your most impressive work front and center. This instantly boosts social proof and positions you as active and credible in your space.
- Clean your look without deleting content
Before this, editing your grid meant deleting or archiving which meant risking losing engagement or memories. Now, you can declutter without wiping out your performance. Move off-brand content to the bottom, and spotlight your strongest visuals up top, no compromises needed.
- Tell a better brand story visually
Your grid can now evolve like a magazine layout. Brands can stack posts in a way that flows, maybe a testimonial, followed by a product, followed by a behind-the-scenes post. Creators can lead with their niche (fitness, fashion, food), then build into lifestyle posts. It’s about crafting a journey, not just showing random moments.
Ultimately, the grid reorder feature gives you control over your digital identity without needing to delete your history or constantly repost. For creators, it’s a personal portfolio. For brands, it’s a chance to guide the narrative from the very first glance.
For creators, this means treating your profile like a digital portfolio.
For businesses, it’s a chance to frontload offers, testimonials, or new launches.
Example: A restaurant can move their new menu reel right to the top, or an influencer can showcase their best sponsored posts instantly.
What to keep in mind (tips + strategy)
- Don’t just reorder for aesthetics, think strategy. What do you want new visitors to see first?
- Use it to align with current campaigns (e.g., Ramadan, sales, launches).
- Reorder by color palettes for visual flow or story arcs.
- Avoid over-editing, consistency builds trust.
Think of this as content remixing, not repurposing. Your top 3 rows matter the most, make them count.
Also: You don’t have to constantly reorder. Use this feature for seasonal refreshes, big updates, or profile audits.
Will It affect algorithm or engagement?
Nope, reordering your grid does not impact the post’s original performance.
The likes, comments, and shares stay the same.
The chronological timeline and explore/feed visibility also remain unchanged.
This is purely a profile-facing visual update, giving users more customization power.
In other words, your strategy can stay the same, just your front-facing profile gets cleaner and more compelling.
Should you use Instagram’s grid reorder feature?
Absolutely. Whether you’re a small business, a content creator, or just someone who wants their profile to look as good as it performs, this update is a breath of fresh air. Instagram’s Grid Reorder gives you the freedom to curate your feed without sacrificing past engagement. Want your latest product launch at the top? Done. Want your best reel front and center? Easy. This feature turns your profile into a living portfolio, and it’s about time.
That said, Instagram is gradually rolling this feature out, so don’t panic if you don’t see the “Edit Grid” option yet. It’s coming to more users in stages. Just keep your app updated and your creative ideas ready.
If the Grid Reorder has you rethinking your whole Instagram layout, you’re not alone. But don’t stress about how to use it right. That’s exactly what we do at Social Trends ME.
From strategy to storytelling, we help UAE-based businesses and creators transform their Instagram presence with high-converting visuals, smart post positioning, and platform-first content strategies. Whether it’s reorganizing your grid to boost brand perception or planning fresh posts to match your new look, we handle it all.
Ready to take the guesswork out of Instagram growth?
Get in touch with our team at +971 52 994 0577 or email us at contact@socialtrendsme.com
Let’s build a profile that doesn’t just look good, but sells.