Reorder, refresh, repeat: Instagram’s 2025 update just broke the grid

Reorder, refresh, repeat: Instagram’s 2025 update just broke the grid Last week, one of our restaurant clients came to us frustrated. They had a beautiful feed, but a recent high-performing post, one they really wanted to highlight, had been pushed halfway down the grid. “We want it at the top,” they said. In the past, […]

Stop posting and praying. Start content marketing that actually works in the UAE

Stop posting and praying. Start content marketing that actually works in the UAE Let’s get real for a second: content is everywhere. Scroll, swipe, tap and boom, you’ve seen 12 brands in 10 seconds. So, what makes one piece of content stop the thumb and another just blend into the background? The secret lies in […]